Which of the following is NOT listed as a principle of customer service?

• A. Focus on the customer; Know who they are; Friendly; Don't take it personally; Courteous; Positive communications; Give notice approaching customers; Pay attention to cust needs; The extra mile; No promises we can't keep; Look for ways to improve.
• B. Focus on speed and cost over customer relations.
• C. Be unfriendly and rely on automated responses.
• D. Don't engage with customers unless a promise can be kept.

Answer: (C)

Good customer service revolves around being customer-focused, approachable, and responsive. The idea that fits this is about engaging positively, understanding needs, and going the extra mile while staying honest about what you can deliver. Being unfriendly and relying on automated responses goes against that approach because it creates distance, misses opportunities to connect, and can feel impersonal to the customer. The listed principles emphasize focusing on the customer, knowing who they are, being friendly and courteous, using positive communication, paying attention to needs, giving notice when appropriate, striving to improve, and avoiding promises you can’t keep. In contrast, an approach that is unfriendly and relies primarily on automation does not reflect these customer-centric practices.